As of November 4, 2025
RESERVEFLIGHTSNOW.COM (this “Company,” “we,” or “us”)
This Privacy Policy describes how this Company and its subsidiaries collect, use, process and share personal information. This Policy applies to visitors and users (individually, “you”) of this website, applications, social media accounts, and other services (collectively, our “Services”). Please note that your use of our Services is additionally subject to our Terms and Conditions.
For California residents, please find additional disclosures regarding this policy below.
This Company connects travelers with travel services and products offered by third parties, such as flights, packages, and travel insurance. This involves sharing personal information with third parties, including online travel agencies, hotels, rental car providers, airlines, and others (collectively, “Travel partners”).
In some cases, we receive personal information from our Travel partners, and we share personal information with such partners and/or affiliates.
For more information about the information we share with third parties and the recipients of such information, please refer to the How We Share Information section of this Policy. Please note that this Policy does not otherwise cover the use of personal information by third parties or their services, and we do not take responsibility for their privacy practices.
You may have certain rights or choices that relate to your personal information, including choices about how we share your personal information with others. For more information, please refer to the Your Choices and Rights section of this Policy.
OVERVIEW
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When you use or visit our Services, we collect information directly from you (e.g., when you make a booking or reservation). We may also generate information about you (e.g., information about your device while you use our mobile application). In some cases, we also obtain personal information from third parties (e.g., our affiliates, business partners, third-party websites, applications, and services, and others). See below for more information. |
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We use your information to provide our Services, tailor your experience, show you bookings and transactions made with our travel partners and our affiliates, send you marketing communications, provide you with more relevant advertising and offers that may be of interest to you, and for other purposes described below. See below for more information. |
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We reserve the right to share your information with our travel partners; with our affiliates; with other business partners (including advertisers); with social networking services; with service providers (including payment card processors); and others as described below. We share information to provide and improve our Services, for our own marketing purposes, to facilitate offers and advertising from others that may interest you, and for other purposes as described below. See below for more information. |
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We maintain technical, administrative, and physical security measures designed to protect your information. We may retain your information for as long as your account is active and for a period of time thereafter to allow you to re-activate your account without loss of information, and as necessary for purposes described below. |
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We use cookies and similar technologies to help provide our Services, offer you a more personalized user experience and market our and third parties’ products and services to you. See below for more information. |
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You have choices about your personal information, and in some circumstances, you may be able to opt out of receiving marketing communications, change your communication preferences, access and update your information, update location sharing options, exercise choices regarding cookies, and/or opt out of certain sharing of information with third parties (including our group companies, travel partners, and other business partners). These choices and other rights you may have are described in more detail below. See below for more information. |
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If you are a California resident, you can find additional information regarding our data handling practices in this section. This section describes how we handle your information, certain rights you have with respect to your personal information, and how you can exercise your rights under applicable law. See below for more information. |
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We operate internationally, and information about you may be transferred to, or accessed by, entities located in countries outside of your home country. To protect your information, any such international transfers will be made in accordance with applicable law. See below for more information. |
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Our Services may contain links to other websites or services that are not owned or controlled by us, including links to websites of our travel partners, our affiliates, and other business partners (including advertisers). See below for more information. |
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Our Services are not directed at or intended for use by children, nor do we knowingly collect information from children under 16 years of age. See below for more information. |
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We update this Policy from time to time, and changes will be effective when posted (as identified in the Policy). |
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If you have any questions about this Policy or the way your personal information has been used, please contact us using our feedback form or at the contact details set out below. |
INFORMATION WE COLLECT AND USE
“Personal information” is data that identifies, relates to, describes, can be used to contact, or could reasonably be linked directly or indirectly to you. For purposes of this Policy, there is no meaningful distinction between the terms “Personal information” and “Personal data”
Personal Information We Collect Directly From You. As you visit or use our Services, we may collect the following categories of personal information directly from you:
You may choose not to provide some of the personal information described above. Please note, however, that many of our Services require some personal information to operate, including sensitive personal information, so if you choose not to provide the personal information necessary to operate and provide you with a particular Service or feature of that Service, you may not be able to use that Service or feature.
Sensitive Personal Information. Some of the information identified above, such as your passport number, redress travel number, and citizenship information, may be considered “sensitive personal information” under certain laws. Please be aware that this information may be required for certain bookings and we may not be able to complete such bookings without this information. In addition, our Services may include text boxes that are designed for you to describe certain details about your travel preferences or special requests that you want us or our travel partners to know, which may also be more sensitive in nature. Please be aware that information you freely submit in these boxes may reveal to us or to the travel partners or third parties with whom we share information (as detailed below) certain information that may be considered sensitive personal information under applicable law (for example, information about dietary restrictions or disability accommodations). Lastly, certain features of our Services may prompt your device or browser to request access to your precise geolocation information, which may be considered sensitive personal information. We do not process precise geolocation absent you granting permission through your device or browser. Where you have voluntarily consented to our processing of your sensitive personal information, you may revoke such consent at any time by contacting us at the details set out below.
Personal Information Generated By Us. As you use our Services, we generate certain personal information about you, including through automatic data collection and by inferences based on the information we collect about you and your activity. We may automatically collect information about your interactions with the Services or communications you receive (such as email) using certain technologies, such as cookies, web beacons and other technologies (see our Cookies Policy, below, for more details). We generate the following categories of personal information about you:
Personal Information We Obtain from Third Parties. We may also receive certain categories of personal information from third parties, such as third party websites, applications, social media networks, and services (each, a “third party platform”), our affiliates, travel partners, and other third parties. This may include:
HOW WE USE YOUR INFORMATION
We use your personal information for the following purposes (“Purposes”), to:
You have choices about your personal information, and in some circumstances, you may have the right to opt out or object to our uses of your personal information for these Purposes.
Electronic Communications. Consistent with the above Purposes and as permitted by applicable law, we may communicate with you via electronic messages, including email, text message, or mobile push notification to:
With your consent, where required, we may contact you at the mobile phone number that you provide to us by way of direct dial calls, autodialed and prerecorded message calls, and text messages in connection with the above Purposes.
Our Role as Data Controller. For purposes of European Union law and similar data protection regimes, we generally act as a data controller, meaning we determine the purposes and means of processing your personal information. Our travel partners to whom we may connect you to make reservations are also generally independent data controllers. To learn more about how our travel partners may use your personal information, we encourage you to review their privacy notice.
Processing Bases and Consequences. When we process your personal information, we rely on the following legal bases:
When we use personal information to meet our legitimate interests, we take steps to ensure that your rights to your personal information are not infringed. You can contact us using the details set forth below for more information about the steps we take to ensure these rights are not infringed. You also have the right to object to such processing as described below.
Aggregate Information. We aggregate personal information collected directly from you, information generated about you by us, and information obtained from third parties (with your consent, where required) with personal information collected about other users in order to produce general statistics that cannot be linked to you or any other specific user. Information that has been aggregated and de-identified is no longer considered “Personal information” and may be subsequently used for any purpose.
Anonymized Information. We may process information that cannot be linked to you or any other specific user using any means available to us, either because it was collected anonymously or has been subsequently anonymized. Information that is anonymous or has been anonymized is no longer considered “Personal information” and may be subsequently used for any purpose.
HOW WE SHARE YOUR INFORMATION
We disclose the personal information we collect (or otherwise generate or obtain) as follows:
In some circumstances, you may have the right to opt out or object to our sharing of your information with certain third parties. For more information, or to exercise these or other rights, see below.
Sharing with Travel Partners. Our travel partners include online travel agencies, airlines, and travel insurance providers. When you make a request for a booking or reservation from one of our partners through our Services, we share your information with that travel partner to facilitate the booking or reservation and provide the services you requested. Depending on the request, this may include your name, contact information, passport information, frequent flyer details, itinerary details as described above, your preferences, any special requests or accommodations, information or comments that you choose to submit (if any), and other information as required by the particular travel partner. Your information is provided to the travel partner, just as it would be if you contacted the travel partner directly. If you provide a mobile phone number in connection with your request, travel partners may send you text messages regarding your request. Some travel partners also require you to provide credit or debit card account information to secure your reservation.
When you make a request, we also share with the travel partner additional information about you, such as information about your travel activity and history, and/or information that we collect from you and third parties. Travel partners use this information for their own purposes, which may include to improve their products or services and to provide you with targeted advertising and marketing communications, where permitted under law.
Sharing with Our Affiliates. We share your information with our affiliates and subsidiaries in the U.S. and worldwide (collectively, as also defined earlier in this Privacy Policy, our “affiliates”). We may share your information with our group companies for the following reasons:
To learn more about your choices related to how we share your information with our group companies (including our subsidiaries, our parent company, and its other subsidiaries), please see below.
Sharing with Our Business Partners. We may share your information with other third party business partners for their own marketing purposes. These third parties include online advertisers or ad tech companies, who may provide you with targeted advertising and marketing communications, where permitted under law. The information we share includes information collected through your use of our Services (e.g., information about your bookings and reservations for flights, hotels, car rentals, or other travel accommodations) and information we collect about you through the use of cookies and similar technologies (e.g., information about the websites you visit; information about your searches, including the cities or destinations you search for, the types of accommodations you search for, your travel preferences, price range, intended travel dates, and the number of travelers in your party).
Sharing to Process Payment Information. To use certain Services (such as to book a flight) and to make payments to certain of our travel partners, we require payment information (e.g., credit or debit card account information, other online payment method information, etc.). When you submit your payment information through our Services, we will share that information with travel partners, third party payment processors, and other third party service providers (including, but not limited to, vendors who provide fraud detection services to us and other third parties), to the extent necessary to meet our contractual obligations to you (e.g., to secure your reservation or make a payment to a travel partner where required), to meet our legitimate interests in preventing fraud and other misuses of our platforms or Services, or with your consent where this is required by law. In particular:
Sharing with Other Service Providers. We share information with third party vendors, consultants, and other service providers who perform services or functions on our behalf (e.g., hosting or operating our Services, data collection, manually parsing booking confirmations, reporting, ad response measurement, site analytics, data analysis, delivering marketing messages and advertisements, processing credit card payments, and providing fraud detection services). We do not authorize these third parties to use or disclose your information for purposes other than those for which it has been provided. We require these third parties to maintain and implement security measures to protect your information from unauthorized access or processing.
HOW WE STORE AND PROTECT YOUR INFORMATION
This Company maintains commercially-reasonable technical, administrative, and physical security measures designed to protect your information from loss, misuse, unauthorized access, disclosure, alteration, and destruction.
You play an important role in keeping your information secure. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately as detailed below.
When your payment information is being transmitted to our Services or through our Services, it will be protected by cryptographic protocols. To be clear, this Company only stores your payment information if you choose to save that information to your account. When you submit a booking or reservation, we transfer your payment information to the applicable travel partner to process the transaction. Our contracts with third parties that receive your payment information require them to keep it secure and confidential.
However, we cannot guarantee that transmissions of your payment information or your other information will always be secure or that unauthorized third parties will never be able to defeat the security measures taken by us or our third party service providers. Except to the extent that liability cannot be excluded or limited due to applicable law, we assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third party access, or other causes beyond our control.
Retention. We may retain your personal information as necessary to:
COOKIES
When you use or visit the Services, we collect information about your usage and activity using cookies, web beacons, and other similar technologies. Some of these technologies are owned and developed by third parties and we and our third party service providers, our affiliates, and other business partners may also place such technologies for their purposes. The use of these technologies by third parties is subject to their own privacy policies and is not covered by this Policy, except as required by law.
YOUR CHOICES AND RIGHTS
Choices Regarding Electronic Communications
Cookies and Interest-Based Advertising. To exercise choices regarding cookies set through our websites or Services, as well as other types of online tracking and online advertising, see below for more details. We currently do not employ technology that recognizes “do-not-track” signals from your browser.
Application Location. We may collect information about your location if you enable location services through the settings, or with your consent, as may be required by law. You can change the privacy settings of your device at any time to turn off the sharing of this location information with our Services. If you choose to turn off location services, this could affect certain features of our Services. If you have specific questions about the privacy settings of your device, we suggest you contact the manufacturer of your device or your mobile service provider for help.
Choices Regarding Sharing with Third Parties. We share your information with third parties for their own purposes or work with those partners to support their own marketing purposes. You can opt out of sharing your information with:
You may send such opt-out requests to us as described below.
Legal Rights. In addition to the rights described above in this section, you may have the following additional rights regarding your personal information, depending on where you reside and under applicable local law:
If you wish to exercise the legal rights you may have under applicable law, please submit your request by emailing [email protected]. So that we can better process your request, please provide your name, phone number, email address, and any applicable booking information.
Some jurisdictions also permit you to appeal a decision made with respect to your exercising of your privacy rights. If you wish to appeal a decision to a request you have made, please send your appeal via email to [email protected].
Where applicable, you may also have the right to register a complaint to your local data protection authority. For residents of the EU and UK, contact the EU data protection authorities. For residents of Australia, if you are not satisfied with the outcome of your complaint after first contacting us, you may wish to contact the Office of the Australian Information Commissioner.
INTERNATIONAL TRANSFERS OF INFORMATION
Information about you will be transferred to, or accessed by, entities located around the world as described in this Policy. Some of these entities may be located in countries that do not provide an equivalent level of protection for personal information as your home country.
We have put in place safeguards designed to provide adequate protection for transfers of certain information, in accordance with applicable legal requirements. For more information on the appropriate safeguards in place, or to request a copy of these safeguards, please contact us using the contact details listed below.
LINKS TO OTHER WEBSITES
Our Services contain links to other websites or services that are not owned or controlled by this Company, including links to websites of travel partners and our advertisers, our group companies, and other business partners. This Policy only applies to information collected by our Services. We have no control over these third party websites, and your use of third party websites and features are subject to privacy policies posted on those websites. We are not responsible or liable for the privacy or business practices of any third party websites linked to our Services, including those of our group companies. Your use of third parties’ websites linked to our Services is at your own risk, so we encourage you to read the privacy policies of any linked third party websites when you leave one of our Services.
ADDITIONAL DISCLOSURES FOR CALIFORNIA RESIDENTS
These disclosures describe how this Company (as defined above) collects, uses, processes, and discloses personal information of California residents and the rights you may have under California law. These disclosures are intended to supplement this Privacy Policy with information required by the California Consumer Privacy Act.
Disclosures Regarding Personal Information Processing. California law requires that we describe the personal information we collect about California consumers, including by identifying specific categories of information. As we describe in more detail in the “Information We Collect and Use” section of the Privacy Policy, we have collected the following categories of personal information in the past 12 months:
For information about the categories of sources from which we obtain personal information, or for additional details about the specific types of personal information we collect, please refer to the “Information We Collect and Use” section of the Privacy Policy. For information about our purpose(s) for collecting, or possibly sharing your personal information, please refer to the “How We Use Your Information” section of the Privacy Policy.
We may share your personal information with third parties as described in the “How We Share Your Information” section of the Privacy Policy. Under California law, some of these disclosure activities may be considered “sales” under California law, even if no money changes hands, and some of these disclosure activities are considered “sharing” for purposes of cross-context behavioral advertising. The categories of personal information we have “sold” or “shared” as described in “How We Share Your Information” in the past 12 months include the following:
We also disclose certain personal information for “business purposes,” such as disclosures to service providers who assist us with securing our Services or delivering marketing messages and advertisements. We disclose the following types of personal information for our business purposes:
We do not use or disclose sensitive personal information for purposes other than as necessary to provide you with our Services.
California law grants certain rights to California residents. These include:
Exercising your Privacy Rights. To exercise your Privacy Rights under California law, please contact us via email at [email protected] or by contacting us via the information under How to Contact Us. Please note that you can make a request to know twice within a 12-month period.
We will not discriminate against you for exercising any of your rights under California law. Please note, however, that there may be certain circumstances where we are unable to complete your request, such as when we are unable to verify your identity or as otherwise permitted under applicable law.
If you are an authorized agent wishing to exercise rights on behalf of a California consumer, please contact us via email at [email protected] along with a copy of the consumer’s written authorization designating you as their agent.
Please note that we may need to verify your identity before completing your rights request. Upon receiving a verifiable request, we will provide you with this information in writing, free of charge, within a time frame consistent under California law.
“Shine the Light.” California residents also have the right under certain circumstances to request information regarding how we share personal information with third parties for their own direct marketing purposes. To opt-out of this type of sharing, please see the section entitled “Choices Regarding Sharing with Third Parties.”
CHILDREN
Our Services are not directed at or intended for use by children. We do not knowingly collect information from children under 16 years of age. If you become aware that your child or any child under your care has provided us with information without your consent, please contact us using the contact details below.
CHANGES TO THIS POLICY
Except to the extent limited by applicable law, we will update this Privacy Policy from time to time to reflect changes in our privacy practices, legal requirements, and other factors by prominently posting notice of the update on our Services. Changes to our Privacy Policy will be effective when posted and the new effective date will be identified.
If we make any changes to the Privacy Policy that materially impact previously collected personal information about you, we will make reasonable efforts to provide notice and obtain consent to any such changes as may be required by law.
To request a copy of this Policy, or to request a copy of the Privacy Policy in place at the time you signed up for an account, please contact us at the details below.
HOW TO CONTACT US
If you have any questions about this Policy or the way in which your personal information has been used, please contact us via email at [email protected].
COOKIES AND INTEREST-BASED ADVERTISING POLICY
What are Cookies?
Cookies and similar tracking technologies, such as beacons, scripts, web beacons and tags (which together we refer to as “cookies”), are small bits of text, usually stored on a user’s computer hard drive or within a browser. They enable a website to remember information about the user’s visit to the website. On mobile websites and mobile applications, we use device IDs and / or Advertising IDs in a similar manner to which we use cookies.
We and certain third party partners (as described below) use cookies on our websites and within emails or other communications we send to you (we refer to these together as our “Sites”).
To the extent the cookies we use for these purposes lead to the processing of your personal information, details about how we use that personal information and your rights over that personal information are discussed in Privacy Policy.
What types of Cookies are used on our Sites and what do we use them for?
We use “first-party cookies,” i.e., those that are used solely by us or by third parties who act only on our instructions or on our behalf. These types of cookies are used for our own analysis of our own Sites, or to provide functionality such as remembering your language preference.
Other cookies on our Sites are used both by us for the purposes described in this policy and by third parties for purposes where those third parties may wish to combine information from our Sites with information from other sites to improve their services. For example, these types of cookies may be used for interest-based advertising purposes.
The cookies used on our Sites, by either us or by third parties, can be “session” cookies, or “persistent” cookies. “Session” cookies are deleted automatically when you close your browser. “Persistent” cookies remain stored on your device or browser even after you close it. These cookies are used, for example, to recognize you when you come back to our Sites.
Our Advertising Cookies
We may work with third parties that place cookies on our Sites to provide their services, including:
These companies may use information obtained through their cookies (which does not include your name, address, e-mail address or telephone number) about your visits to our Sites and other websites, in combination with information about your purchases and interests from other online sites in order to provide advertisements about goods and services of interest to you.
We also allow certain third parties (as described in our Privacy Policy to collect web log data from you (which may include IP address, where permitted, and information about your browser or operating system), when you visit our Sites, or to place or recognize a unique cookie on your browser to enable you to receive customized ads or content. The cookies may reflect de-identified usage data or other data linked to data you voluntarily have submitted to us, for example, your email address, that we may share with third parties solely in hashed, non-human readable form.
Mobile Devices, Anonymous Device Identifiers and Hashed IDs. We and/or third parties that we have engaged may collect and store a unique identifier matched to your mobile device, in order to deliver customized ads or content while you use applications or surf the internet, or to identify you in a unique manner across other devices or browsers. In order to customize these ads or content, we or a third party may collect de-identified usage data or other data about you which you have either voluntarily submitted to us, for example, your email address, or has been passively collected from you, such as your device identifier or IP address, where permitted. However, if we share your email address, we share it solely in hashed, non-human-readable form.
Your Cookie Choices
We provide you with choices over the use of cookies as described in this policy.
When you first visit our Sites, where required by law, you will have the option to give your consent to the advertising, analytical, and functional cookies we use, or to refuse your consent to our use of those cookies by clicking on the [X] within that disclosure.
Browsers. Most browsers accept cookies by default. You may be able to change the settings to have your browser refuse certain cookies or notify you before accepting cookies. To do so, please follow the instructions provided by your browser which are usually located within the “Help,” “Tools” or “Edit” facility. Some third parties also provide the ability to refuse their cookies directly by clicking on an opt-out link, and we have tried to indicate where this is possible in the table above.
Do-Not-Track Signals. We currently do not employ technology that recognizes “do-not-track” signals from your browser.
Please keep in mind that, without cookies, you may not have access to certain features on our Sites, including certain personalized content. Removing all cookies from your computer could also affect your subsequent visits to certain websites, including our Sites. Please note that even if you exercise any of the choices described above, you will still see ads, but they will not be based upon the information collected through these tracking technologies, and therefore not necessarily relevant to your interests.
Privacy Policy. Please review our privacy policy for additional details about how we collect, use, and disclose information in connection with our Sites, including personal information obtained from cookies.
Contact. If you have any questions about our use of cookies, please contact us via email at [email protected].